ABOUT US
created in 2010
Verbo has opted for a boutique agency model, in which the concept of a personalised service prevails. This includes tailor-made communication strategies according to client 's needs, unique partnerships that encourage network-building and collaboration and action plans that help generate news and content. Visibility and awareness in the press through communication strategies, influencer marketing, events, public relations and connections are some of the ser vices we pro vide. results.
WHO WE ARE
EUGENIA MAIA
Bachelor in Sociology and History of Art (Brandeis University, MA , USA) and a Masters in International Journalism (City University, London, England), was Deputy Editor of Adrenalin magazine in London, covering action sports and lifestyle features. Has worked in communications for 16 years, having started at XN Brand Dynamics in Lisbon, Portugal. Ws PR Manager for the Luxury Products Division at L'Oreal Brazil, in Rio de Janeiro, launching Kiehl's in Brazil in 2008, and communicating o ver 12 brands such a s Lancôme, Ralph Lauren, and Yves Saint Laurent. In 2010, opened Verbo Agência de Comunicação, specializing in the lifestyle market. Verbo's first clients were Jack Vartanian jewerly and Higher + Higher, Mario Testino's creative agency in Brazil.
CAROLINA BERTONI
Bachelor in Journalism (PUC Campinas) and with a Post Graduate degree in TV (Universitat Pompeu Fabra, Barcelona, Spain), was lifestyle and culture reporter for Falha de Sao Paulo. Has worked in communication since 2003, and wa s responsible for the institutional communication of Sao Paulo Fa shion Week for eight years, from strategy to team management, a s Senior Account Director for press agency MktMix. Was responsible for the communication strateg y of amfAR Sao Paulo in 2010, 2011 and 2012. Has worked with international and Brazilian brands such as Louis Vuitton, Calvin Klein, Tom Ford, Stella McCartney, Missoni, Pucci, Michael Kors, Ermenegildo Zegna, Alexandre Herchcovitch and Daslu, among others.
SERVICES
• Coordination of editorial production
• Strategy and execution of work with Influencers
• Events
• Brand and product launches
• Strategic press planning
• Positioning of brands and products
• Partnerships and Collabs
• Product placement
• Repositioning of established brands
• Seeding for Influencers and Press
• Digital marketing